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From the Frontlines: CLV in Action

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Theta co-founder Pete Fader speaks with Zachery Anderson, the chief data and analytics officer at NatWest Group, about his experiences “on the frontlines of implementing CLV.” Zach discussed his team’s work in developing CLV frameworks and leveraging the results, the important role a CDAO plays in an organization today, and the differences in using CLV across different industries.

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