Join Daniel McCarthy, Co-Founder of Theta, and Anthony Choe, Founder and Managing Partner of Provenance, an analytically driven private investment firm focused on consumer brands, as they discuss a real-world case study from MeUndies, one of their portfolio companies, illustrating how CLV analysis drives investment and operational success. Topics they will discuss include:

• How exceptional repeat purchasing behavior was identified in comparison to industry benchmarks
• How customer behavior modeling predicted 1-year revenue with near-perfect accuracy, outperforming traditional budgeting methods
• How segment CLV insights reshaped merchandising and branding strategies
• ...and more!