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The Value of a Company Lies in Its Customers.

Assess that value for just about any company by following the six steps outlined in Theta’s Predictive Customer-Based Value Analysis Planning Guide. 

The information draws on the approach used by Theta co-founders and leading customer value experts Peter Fader and Daniel McCarthy, and Theta’s team of data scientists. It’s applicable to both subscription and non-subscription businesses, and can be used by both investment firms and corporations.


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The guide covers:

  • Setting goals, use case(s) and expectations
  • Assessing resources and capabilities
  • Determining a preliminary budget and schedule
  • The process workflow
  • Types of deliverables

Get your copy today. Learn what goes into assessing a company’s value based on its customers, along with recommendations for optimizing the process.

By signing up for this guide, Theta's Centricity - a collection of insights, ideas, and trends in customer centricity and customer-centric value creation - will also be delivered to your inbox each month. You may opt-out at any time.