The Value of a Company Lies in Its Customers.
Assess that value for just about any company by following the six steps outlined in Theta’s Predictive Customer-Based Value Analysis Planning Guide.
The information draws on the approach used by Theta co-founders and leading customer value experts Peter Fader and Daniel McCarthy, and Theta’s team of data scientists. It’s applicable to both subscription and non-subscription businesses, and can be used by both investment firms and corporations.
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The guide covers:
- Setting goals, use case(s) and expectations
- Assessing resources and capabilities
- Determining a preliminary budget and schedule
- The process workflow
- Types of deliverables
Get your copy today. Learn what goes into assessing a company’s value based on its customers, along with recommendations for optimizing the process.
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